I have a newborn and was wary to use most products on his skin early on. However, I use primarily plant-based products on my own skin and was interested in this formulation for it's potent but simple ingredients. I've been using it on both baby and myself and it's worked wonders on dry, chapped skin (and breastfeeding nipples!) as well as oncoming diaper rash. This will be a shelf staple in our house moving forward!!